That ended up creating many bear-themed slogans, including TIME BEAR, which would be an excellent title for a film about a time-traveling ursine, and HOME BEAR, which kind of sounds like an Apple product. To make the original dataset bigger, she added back into it some of the AI-generated slogans the system first came up with, like STANK LOVE. So, Shane explains, she intentionally hobbled aspects of the AI system by knocking out “parts of the neural network at random.” Using that strategy, she made the artificial intelligence system devise “really general rules” when producing new candy heart slogans.Īnother step she took produced more Valentine’s Day text-gems like the caveman-style ME LOVE HAVE. She needed to “thwart its ability to memorize the data,” she says. The first was to ensure that the neural network didn’t just directly repeat words it saw in the list she gave it. The list, Shane comments, was “pitifully small.” (For comparison, Apple says they used “over a billion images” when creating the neural networks that power its Face ID security system on the iPhone X.) To compensate for the small list size, she took a number of steps. They included predictable phrases like COOL CAT, BEAR HUG, and the simple, earnest, I LOVE YOU. So Shane assembled a list of 366 real candy heart messages. But neural networks need data from which to learn and create their own rules that they follow to produce fresh, new material. She began, she says, by wondering what she “could train the neural network on that would showcase its weird, kind of endearing ability to try and fail to guess at what humans find attractive.” She eventually hit on candy hearts. And while it’s easy to laugh at AI-created Valentine’s Day messages like LOVE 2000 HOGSYEA, her research also illustrates an important issue in artificial intelligence: why good data, and lots of it, matters for developing AI.īut first, here’s how, and why, Shane used the neural network to create messages like LOOK BIG. But as a hobby, she experiments with artificial intelligence. More specifically, a machine learning system called a neural network deserves our thanks for these bizarre expressions, as does a human-a research scientist, Janelle Shane, who works at an optics research and design company in Colorado. This Valentine’s Day, would you give someone a candy heart that says STANK LOVE on it? What about TIME HUG, or BEAR WIG, or simply FANG? What would you think after receiving a treat featuring the words LOVE BOT, or PIN A FACE, or just HOLE? Would you swoon for TIME STAR or SWEAT POO? This is what you get when you ask artificial intelligence to write romantic messages for you. Nothing says "I love you" like a candy heart with an AI-generated message on it like IN A FAN.
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